Alba
Rationale
Situated at the very heart of Bentleigh’s retail and café precinct, Alba is the first of its kind in Bentleigh, offering design conscious apartments in a thriving locale. Arctic Mirage oversaw the branding and marketing rollout, including a comprehensive display suite and large-scale façade signage.
It was only fitting the brand reference the building’s lightweight façade. Workshopping sessions led the way to Alba. Alba, meaning ‘white’ in Latin, is a contemporary, minimal brand that has been our constant reference point throughout the process, creating a cohesive design that manifests itself in both print, digital and the built environment.
Scope
3D Visualisation
Project Naming & Branding
Brochure Design
Copywriting
Display Suite
Hoarding Banner
Material Samples Boards
Lifestyle Photography
Videography
Sales Manual
Website
Press & Web Ads
