Rationale
 

Tucked deep in what was once very much a part of Melbourne’s thoroughbred racing scene, the land on which Farmer St stands began its life in 1910 as a horse stable for the nearby Richmond Racecourse. The embodiment of industrial opulence, Farmer St takes full advantage of the unique spaces and possibilities that a former stables environment offers. Soaring double-storey ceilings and voids and vertically suspended fireplaces offer a living experience of a size and scale rarely seen in Melbourne’s inner city. 

 

Arctic Mirage took to creating a brand campaign encompassing elements of the heritage-listed 1910 equine stables and the industrial opulence and modern-luxe architectural style of the Farmer St development. Bold and edgy, but with a sophisticated foundation, The Farmer St brand reflects the development’s unique aspects: cutting edge architectural design, unrivaled heritage located within one of Melbourne’s most exciting inner city locales.

Farmer St

Scope

Branding

Marketing Brochure

Copywriting

Lifestyle Photography

Marketing Floor Plans

Suite A, Ground Floor
433-435 South Rd, Bentleigh VIC 3204

+61 3 9555 2673

info@arcticmirage.com.au

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Arctic Mirage