Oak Brighton
Rationale
When Arctic Mirage was approached to be the marketing creatives behind a Christopher Doyle Architects project in Brighton, our excited designer minds couldn’t rest. Located on Oakwood Avenue, it was only fitting that the branding reference the honourable oak tree.
We took great pleasure in stretching the campaign to include a curated lifestyle publication, exploring the faces, personalities and hot-spots that make the development so covetable, anchoring Oak as an intoxicating proposition.
Scope
Project Naming & Branding
Brochure Design
Copywriting
Location Map Illustration
Display Suite
Hoarding Banner
Material Samples Boards
Lifestyle Photography
Videography
Website
Marketing Collateral
Press & Web Ads







