Oak Brighton

Rationale

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When Arctic Mirage was approached to be the marketing creatives behind a Christopher Doyle Architects project in Brighton, our excited designer minds couldn’t rest. Located on Oakwood Avenue, it was only fitting that the branding reference the honourable oak tree.

We took great pleasure in stretching the campaign to include a curated lifestyle publication, exploring the faces, personalities and hot-spots that make the development so covetable, anchoring Oak as an intoxicating proposition.

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Scope

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Project Naming & Branding

Brochure Design

Copywriting

Location Map Illustration

Display Suite

Hoarding Banner

Material Samples Boards

Lifestyle Photography

Videography

Website

Marketing Collateral

Press & Web Ads